Partnered with Lithyem Industries, we created a unique and engaging user interface designed to gauge the shopping savvy of participating QVC.com users. The intent behind the shopping quiz/game was to bring awareness to the launch of QVC’s new brand identity IQDOU. Existing QVC’s users were prompted to visit the IQDOU.com website to take the shoppers quiz. User’s were presented with a steady stream of shopping criteria, to which they were encouraged to select answers quickly in a stream of consciousness style. At the end of the quiz a score (out of 100) was presented representing their shoppers savvy. We were tasked with the concept, design, soundtrack and implementation of a flash based interface.