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The Save Babies Through Screening Foundation is a non-profit organization devoted to getting the message out about the importance of newborn screening tests. Our task was to help to bring awareness to their message by means of SEO and Social Media. We began by developing a content strategy using search engine optimized articles and press releases to rank for core keywords and spread useful content as far and wide as possible. We employed a Social Buzz strategy to engage users across major social bookmarking and voting websites. Video assets were leveraged to achieve maximum exposure for their videos and Youtube channel. Phase two will involve Facebook and Twitter integration.